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HOW TO MAKE YOUR SMALL BUSINESS GROW?

In this digital world and technology, brand awareness through online modes like social media is necessary because 90% of people use it. To make your small business grow, a manufacturing and sales team is not enough for your business. No one can know about your service or product if you don’t let them know. If you want your customers to know about your brand and its product or service, you need to hire a content writer and a copywriter. If you want to know more in detail about how to make your small business grow, read further.

HOW SMALL BUSINESS GROW?

 Every big brand you see online, they have started from zero. Every big brand was a small business yesterday. Growth doesn’t happen in a second, it will take plenty of your time and hard work. Whatever you do, do it full of your heart.

  1. Guide your team in the right way.
  2. Invest properly in your business.
  3. Be consistent.
  4. Have a budget.
  5. Learn from other brands.
  6. Create a schedule for your work.
  7. Invest in social- media platforms.
  8. Stay active.
  9. Stay loyal to your service and customers.
  10. Have your website.

WHY SMALL BUSINESSES NEED SOCIAL MEDIA?

A small business without Social media is like a business without a brand name. The transformation in digital media has bought a lot of changes in businesses Because Everyone is on social media these days and if you want your brand to be popular, you need to be on social media too, or else no one will ever know about your brand. The most famous platform is Instagram because you can have a lot of traffic to your services through it. But don’t forget to create your website before being on social media platforms because nowadays everything is selling online. Always stay connected and active on social- media with the knowledge of the latest trends of social- media.

a- HIRE A WRITER.

1- Why there is a need of hiring a content writer and a copywriter for your business?

They will help your brand by creating content and social media captions for your service and products which will help your customers to be aware of your brand and they will help in your sales too.

2- What is the difference between a content writer and a copywriter?

A content writer creates content in detail that includes all the information about your brand, its services, and your products. They help in brand awareness.

Whereas A copywriter creates content that helps in your sales by creating content that forces your customers to take action and buy your product without forcing them directly.

But if you have just started your business and you have a small business, always go for a new freelance writer and a beginner just like you and who can work as a content and copywriter both at the same time because you can’t afford to have a full- time writer and two different kinds of writers at that point of time because they will not be affordable for your business.

b) SOCIAL MEDIA MARKETING.

  • With the technology change, everything is selling digitally. Social media marketing helps in the growth of your company by selling your product through social media. It is a marketing process that is done through social media. If you are just starting your business, you won’t require social media marketing because you would be on a low budget, so what you can do is share your content, links, products, and services through posts and stories and be consistent in sharing them everywhere.
  • Set a timing schedule and post daily at that specific time, connect with your audience through stories. Do this for a month and you will see a change in your growth.

c) DIGITAL MARKETING AND PAID ADVERTISEMENT.

  • Digital marketing means marketing your business through digital platforms.
  • These days digital marketing is in trend because most people are active and spend time online scrolling down their phones. This is the best way to let someone know about your business by being on the digital platform.
  • If you want to invest in selling your products online, you can choose paid advertisement for them. Instagram gives an option for paid advertisement which is shown to everyone without subscribing to your page.

d) EMAIL MARKETING.

  • Email marketing helps in your business by sending e-mails about your service and product to your customers or potential customers to remind them again and again about your new products.
  • You can send it to other big brands for collaboration purposes.

e) HASHTAGS AND SEO- MARKETING.

  • What are hashtags and SEO marketing? If you are aware of social- media then you have seen hashtags below every post of an influencer or big brand. It helps in searching for a specific kind of word.
  • For example- use words which are relevant for your brand like #redclothdesign #clothingbrand.
  • Whoever is searching for a clothing brand, will write clothes or clothing brand. They can easily connect with you with the help of hashtags.
  • SEO means SEARCH ENGINE OPTIMIZATION. It is unpaid marketing done with the help of specific keywords. You can search on google for specific famous keywords people use regarding your business. Then you can use that keyword in hashtag form or your brand content.

WHY SMALL BUSINESSES NEED A WEBSITE?

Small businesses need a website because it will be easier for them to show all kinds of products in one place. It will help their customer to go through their products and their prices. It will be an online platform just like a shop where you can go and buy items which you want.

a) CREATE A USER- FRIENDLY WEBSITE.

  • Always go for a simple website for your brand because if your website is not understood properly, then it will leave a bad impression on your customers. A simple and decent website is better than a fancy website.
  • Add a form that should display on the first page whenever someone clicks on your website so that they can add their details such as their name, number, and e-mail id even if they are not buying anything from your website. It will help you to send them e-mails on a daily purpose to remind them about your new products or products to be launched soon.
  • Always have a simple name for your brand.

b) WEBSITE FEATURES YOU MUST HAVE.

Your first page should display your home page which should include About us and some blogs where you should write everything about your business or about the founder or what insisted you to make this your business and about your services and products. Try to connect with your customer as much you can by your content. Use simple words, not fancy words. Hire a content writer for this. This is their job to connect your business with your customers.

Every page should have your business contact information, e-mail id, or location if you have an offline shop too. This information should be below every page.

Your service should have 24 hours call + text service available. It leaves a good impression on your customers.

Create a category column on the left side of the page so that it will be easier for your customers to know which link will take them to which service and product of yours.

Your shipping and return policy should be easier and safer. Earn your customer’s trust so they can visit your website again and again.

All kinds of payment facilities and services should be available on your website and the refund policy should be stronger.

If you are just starting, always go for budget-friendly prices and products.

WHY SMALL BUSINESS FAIL?

  • Most of the time small businesses fail because of some reasons and the reasons behind their failure are:-
  • Lack of clarity about their products and services.
  • Inconsistent towards their marketing and sales.
  • Take time to revert to customers.
  • Not selling products on social media platforms.
  • Your brand is not active on digital platforms.
  • Bad relationship management with their customers.
  • Expensive rates but cheaper quality products.
  • The name of the brand is hard to speak.
  • The shipment and return policy are bad.
  • You have not mentioned the refund policy on your website.
  • The speed of your website is poor and loading your page takes time.
  • Poor team management.
  • Your website uses stolen content.   

If you want to grow in your business, then you have to learn from your mistakes and move on and try on the other way rather than giving up because no business will grow stronger, if you can’t grow and stay strong in your hard times. Your small business will take time to become a big brand, just don’t give up and work hard because time will change positively.

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